The OutcomeĪdobe Workfront has allowed the enterprise marketing organization to bring creative content quickly to market, helping to improve the member experience and efficiently meet compliance goals. Finally, once a deliverable is complete, the metadata associated with the asset is validated automatically with the support of Fusion, ensuring reliable data hygiene in the Adobe DAM. This has freed up more time for creative users to create collateral that drives organizational growth and value. Through capabilities like Workfront Fusion, which automates the creation of material identification numbers and seamlessly initiates customized projects, marketing can now immediately bring the right team members to the right job.įusion’s proof lifecycle management integrations also remove the manual effort and time needed from creative users (designers, writers, proofreaders) to create and assign reviewers for proofs. Adobe Workfront now operates as the marketing organization’s foundation for an ecosystem of technology and resources.

Partnering with LeapPoint, they implemented Adobe Workfront as their work management platform. Without an operational system of record that could update in realtime, user frustration was high and productivity was less than optimal. The enterprise marketing organization for a large managed healthcare company struggled with siloed workgroups, manual processes, and rework due to misaligned workflows.

Adobe work front